Web development that connects code with business outcomes
Building fast, reliable and business-focused digital platforms.
I work as a Web Developer
I build and operate web platforms across e-commerce, SaaS and service businesses — from standard business sites to fully interactive 3D web experiences — combining hands-on development with infrastructure, automation, technical SEO and performance optimization.
PHP + JavaScriptWordPress + Shopify3D Web ExperiencesSEO + Core Web Vitalsn8n Automation
01role: "Web Developer"
02focus: ["web", "3d", "seo", "automation"]
03platforms: ["WordPress", "Shopify"]
04infrastructure: true
05location: "Tirana, Albania"
06approach: "build, measure, improve"
Available for the right project or role
01
About
Development experience with an operational mindset.
Edvin Dollani is a Tirana-based Web Developer and SEO & Automation Specialist with more than five years of experience building, optimizing and managing digital platforms across e-commerce, SaaS and service industries.
His work extends beyond interface development. He manages hosting, DNS, server environments and security, builds e-commerce logic and payment integrations, designs custom interactive 3D web experiences, deploys n8n automation workflows, and uses analytics and technical SEO to improve how digital products perform.
He currently builds websites and automation systems at Xpert Marketing Pro, handles WordPress development, QA and deployments at Bia Box, and leads digital operations for Aluglobus Aluminum Systems and Globus Gates. Earlier roles included WordPress development at Sherocommerce, PHP and JavaScript development for Deepser's ITSM and CRM platform, and technical support and consulting work at TalentBridge.
Experience5+ years
Current focusWeb, 3D & automation
Main stackPHP, JavaScript, WordPress
IndustriesE-commerce, SaaS, services
LanguagesAlbanian, English (C2)
LocationTirana, Albania
02
Expertise
Technical capability aligned with business needs.
Full-Stack Web Development
Build and maintain PHP and JavaScript platforms from backend logic and integrations through responsive frontend interfaces.
Interactive & 3D Web
Design and develop custom, fully interactive 3D web experiences that turn standard business sites into memorable products.
WordPress and E-Commerce
Develop WordPress, WooCommerce and Shopify experiences with custom functionality, payment flows and maintainable content systems.
Performance and Technical SEO
Improve Core Web Vitals, PageSpeed, site structure and search visibility using technical audits, analytics and measured optimization.
Automation and Integrations
Design end-to-end n8n workflows and connect APIs, CRM processes and payment systems to reduce repetitive operational work.
Hosting and Infrastructure
Manage servers, hosting, DNS, domains, caching and CDN configuration to keep production platforms stable, secure and fast.
03
Core skills
A practical stack for development, growth and operations.
01
Development
PHPJavaScriptHTML5CSS33D Web ExperiencesResponsive Design
02
CMS and E-Commerce
WordPressShopifyWooCommerceElementorBeaver Builder
03
SEO and Performance
Technical SEOCore Web VitalsPageSpeed OptimizationAhrefsSearch ConsoleGoogle Analytics
04
Automation and Integration
n8nAPI IntegrationCRM SystemsPayment Gateways
05
Infrastructure and Databases
Server AdministrationDNSHostingSecurityMySQLphpMyAdmin
06
Tools and Design
PHPStormVS CodeGit / GitHubFigmaAdobe XDCanvaCloudflareWP Rocket
04
Work experience
From technical support to platform leadership.
Aug 2026Present
Web Developer & Automation Specialist
Xpert Marketing Pro
- Design and develop a wide range of websites, from standard business sites to custom, fully interactive 3D web experiences.
- Build and deploy end-to-end automation workflows using n8n to streamline internal operations and client processes, reducing manual work and turnaround time.
Web Development3D Webn8nAutomationJavaScript
Jul 2026Present
Technical Operations — WordPress Development & SEO
Bia Box
- Develop and maintain client websites on WordPress, ensuring performance, security and SEO best practices.
- Perform quality assurance on other developers' work to maintain consistency and code quality before release.
- Manage migrations of completed work — both personal and team-based — from staging environments to live production sites.
WordPressTechnical SEOQA TestingStaging & DeploymentSecurity
Mar 2025Present
Lead Developer
Globus — Aluglobus Aluminum Systems & Globus Gates
- Oversee all digital operations for two brands, covering full-stack development, hosting, DNS and security.
- Improved website PageSpeed score from 43 to 99 on desktop and 93 on mobile, boosting SEO performance and user experience.
- Built and launched the Aluglobus mobile app on the iOS App Store, with an Android release in progress.
- Deployed n8n automation workflows that reduced manual workload and increased operational efficiency.
- Built and maintain full e-commerce platforms, including backend logic, frontend UI and payment integrations.
- Implemented SEO strategies with Ahrefs and Google Analytics to track performance, optimize content and grow organic traffic.
- Managed Google Merchant Center and product feeds for optimized Shopify and WooCommerce listings.
- Conducted keyword research, competitor analysis and backlink monitoring to improve SERP rankings and conversion rates.
PHPJavaScriptWordPressShopifyWooCommercen8nSEOInfrastructure
FreelancePresent
Freelance Web Developer
Independent client projects
- Built Dreamhouse Albania, including the frontend, backend and a complete CMS that publishes properties from the backend straight to the live site.
- Delivered additional client websites including Web Generating and Super Clima.
- Handle discovery, build, launch and ongoing maintenance, using AI tooling to speed up research, testing and delivery.
FrontendBackendCustom CMSWordPressAI Workflows
Feb 2025Jun 2025
WordPress Developer / Webmaster
Sherocommerce
- Built, customized and maintained WordPress websites with a focus on performance, SEO and user experience.
- Collaborated with cross-functional teams to deliver features aligned with client goals and project timelines.
- Diagnosed and resolved technical issues across websites, ensuring stability, speed and security.
- Performed SEO audits and keyword optimization using Ahrefs and Google Analytics to improve search rankings and organic traffic.
WordPressElementorWooCommercePHPJavaScriptSEO
Jun 2023Feb 2025
PHP / JavaScript Developer
Deepser
- Configured and customized Deepser platform modules using PHP and JavaScript to support ITSM, CRM and workflow automation.
- Built and optimized automated workflows, dashboards and reporting tools to improve operational efficiency and KPI tracking.
- Developed and maintained docs.deepser.com, ensuring clear documentation and a seamless user experience.
- Integrated CRM modules and custom processes to enhance customer lifecycle management.
- Collaborated with product and QA teams to test features, refine UX and ensure platform stability.
PHPJavaScriptITSMCRMWorkflow AutomationDocumentation
Oct 2021Jun 2023
Technical Support and Consulting Roles
TalentBridge
Technical Support Specialist — JOCO E-bikes
Provided technical support and maintenance for the JOCO eBike fleet in New York City, ensuring operational reliability and delivering timely troubleshooting that minimized downtime.
FHS Consultant — Medicaid Services
Guided clients through Medicaid eligibility and enrollment, and managed billing and claims, verifying accuracy and resolving discrepancies to ensure proper reimbursement.
Technical SupportTroubleshootingClient ConsultingBilling Operations
05
Selected projects
Verified work across mobile, commerce, SaaS and performance.
A
AluglobusSHOP · PROJECTS · SUPPORTExplore Aluminum Systems
Live on the App Store
Mobile Application2025
Aluglobus iOS App
A mobile product that brings shopping, product discovery, project inspiration, showroom information and direct support into one customer-facing experience.
- Role
- Developer and publisher
- Challenge
- Make a large product and support ecosystem easier to access on mobile.
- Result
- Application launched publicly on Apple's App Store under Edvin Dollani.
commerce + content + infrastructureDigital EcosystemCurrent
Aluglobus Aluminum Systems and Globus Gates Platforms
Ongoing development and digital operations for two related brands, covering e-commerce, frontend experiences, backend logic, performance, SEO, hosting, DNS and security.
- Role
- Lead Developer and digital operations owner
- Challenge
- Operate complex commerce and lead-generation platforms across wholesale and installation audiences.
- Solution
- Connect development, infrastructure, analytics, product feeds and automation in one operating workflow.
dreamhousealbania.com/adminNew listingPublished
Custom CMSFreelance
Dreamhouse Albania
A real-estate platform built end to end — frontend, backend and a complete CMS that publishes properties from the admin panel directly to the live website.
- Role
- Full-stack developer
- Result
- Non-technical staff manage the entire property catalogue independently.
Platform Documentation
Workflows and CRM Modules
function configureWorkflow() {
return stablePlatform;
}
return stablePlatform;
}
SaaS / Documentation2023 – 2025
Deepser Platform Customization
PHP and JavaScript work supporting ITSM, CRM, automated workflows, dashboards, reporting and the public documentation experience.
- Role
- PHP / JavaScript Developer
- Result
- Improved workflow support, KPI visibility and product documentation.
99Desktop
4399
93Mobile
Performance ProgramVerified result
PageSpeed and Core Web Vitals Optimization
A structured performance initiative covering frontend delivery, caching, assets, infrastructure and technical SEO.
- Starting point
- 43 desktop PageSpeed
- Result
- 99 desktop and 93 mobile PageSpeed
06
Work process
A clear path from requirements to reliable operation.
- 01
Research and Planning
Clarify the business objective, users, constraints, data, integrations and success criteria before implementation.
- 02
Architecture and UX
Define a maintainable technical approach, content structure and responsive interface that support the intended workflow.
- 03
Development and Testing
Build in focused iterations, validate integrations and test across devices, performance conditions and real user paths.
- 04
Launch and Optimization
Deploy carefully, monitor analytics and infrastructure, then improve speed, search visibility and operational efficiency.
07
Education and languages
Technology supported by business and engineering education.
MSc, Business Information & Technology
Canadian Institute of Technology
BSc, Economics Engineering
Polytechnic University of Tirana
Languages
- AlbanianNative
- EnglishFluent (C2)
08
Development principles
What guides the work.
Business context before code
Technical decisions should support the customer journey, operating model and measurable goal.
Performance is product quality
Speed, stability and accessibility directly affect usability, search visibility and conversion.
Automate repeated work
Well-designed workflows reduce manual steps while improving consistency and visibility.
Build for ongoing operation
Maintainability, security, documentation and monitoring matter after the first release.
Contact
Have a project, opportunity or technical challenge in mind?
Let's discuss the platform, business problem and outcome you need.
View CV in browser